BRISTOL, VA – Point Broadband, a leader in delivering world-class fiber optic broadband services to rural and small town communities in the United States, hosted a media event May 7th to discuss the rebranding of its Southwest Virginia and Northeast Tennessee operations, and to share the vision for future growth in the region.
Todd Holt, Point Broadband CEO, and Weldon Feightner, Point Broadband COO, participated in an open question-and-answer forum. The event was held at the Birthplace of Country Music Museum in Bristol, VA — both a famous local landmark and a customer of Point Broadband’s best-in-class high-speed fiber optic broadband service. The forum was moderated by WCYB (Bristol) news anchor Rebecca Pepin.
Customers, government officials and news media who attended the event had the opportunity to speak with members of the Point Broadband team, and to learn more about the company’s vision for the region. The attendees also heard how reliable high-speed fiber optic broadband will play a key role in the continued development and growth of Southwest Virginia and Northeast Tennessee communities.
“Point Broadband, and all our team members, are driven by our company mission: "To deliver superior fiber-based broadband solutions to small town USA and rural America, with a focus on community and best-in-class customer service," Holt said. “The rebranding of Sunset Digital to Point Broadband will help us maximize efficiencies for our operations as we move forward, which ultimately results in us being able to provide better service to our customers. We enjoy being a local partner, and we encourage our team members to be engaged in the communities where we live, work and play.”
Holt added that he considers Point Broadband’s service to be unique in this area because its network is fiber all the way to the premise. “There continues to be more data consumption, more devices being connected and more Internet applications,” he said, “so it’s very important to have fiber all the way to premise for maximum performance in your home or business. It’s a real differentiator in the areas where we operate.”
Feightner noted that Point Broadband is excited to be serving the Southwest Virginia and Northeast Tennessee region and is committed to partnering with communities in this area to promote growth for residents and local businesses.
“We are continuing to expand our network in underserved areas in and around this region, and will work with community leaders and the state representative to find funding to expand fiber into additional areas,” Feightner said. “We will be utilizing the local Bristol, Virginia facility as our company-wide customer service hub, so we’re excited about consolidating our services into one brand.”
Holt explained that the company will soon be offering a Whole Home Wi-Fi service that allows residents and businesses to maximize their fiber optic broadband throughout their home or office without loss of bandwidth.
“We view ourselves as pioneers in the area of innovative communications services, and we give credit to BVU and Sunset for bringing fiber to this region,” Holt said. “As a well-capitalized commercial firm with many years of successfully providing competitive fiber services, ITC Point Broadband is now in a position to expand the foundation of fiber to surrounding areas so residential consumers, businesses and communities can enjoy all the benefits of state-of-the art fast, reliable broadband.”
The event opened with a brief video covering the history of Point Broadband and its parent company ITC Capital Partners, LLC. In the video, ITC Chairman Cam Lanier, shared the beginnings of the company as one of the first telephone providers in the South over 100 years ago. The video presentation also included testimonials from customers in our region, like UVA Wise, that have depended on the Point Broadband’s directive to provide exceptional high-speed Internet to small towns and rural areas.